Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

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Taylor & Francis, Oct 12, 2012 - Language Arts & Disciplines - 289 pages
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Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
 

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Contents

2 Designing Banner Ads
25
3 Preparing and Building ADS
37
4 Forms and Data
65
5 File Optimization
75
6 ThirdParty RichMedia Technologies
93
7 Trafficking and Tracking Your Ads
99
8 Designing Microsites
113
9 Preparing and Building Microsites
131
10 Driving Traffic to Your Microsite
153
11 Advergaming and Applications
169
12 Classes
191
13 The Memory Game
241
14 Case Studies
257
INDEX
267
Copyright

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About the author (2012)

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

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