Floor traffic is for green peas: automotive CRM and sales force automation

Front Cover
Autobase, Jan 1, 2004 - Business & Economics - 177 pages
A complete guide to technology-based Customer Relationship Marketing and Sale Force Automation for the automotive retail industry.

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Contents

WhatisCRM?
6
Are you ready for CRM?
15
regular customers
30
Copyright

8 other sections not shown

Common terms and phrases

Bibliographic information