Focus Group Methodology: Principle and Practice

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SAGE Publications, Mar 28, 2011 - Social Science - 224 pages
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Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout this is a perfect introduction to focus group methods for students and new researchers alike.

 

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Contents

Introduction and History
1
Theory and Ethics
15
3 Focus Group Methodology and Principles
31
4 Focus Group Methodology and Practical Considerations
50
5 Conducting Focus Groups and Practicalities
71
6 The Use of Focus Group Methodology in the Health and Social Sciences
87
7 Focus Group Methodology and Sensitive Topics and Vulnerable Groups
107
8 Focus Group Methodology in CrossCultural Research
127
9 Virtual Focus Groups
149
10 Managing and Making Sense of Focus Group Data
165
Conclusion
182
References
184
INDEX
204
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About the author (2011)

Pranee Liamputtong holds a position of Personal Chair in Public Health at the School of Public Health, La Trobe University, Melbourne, Australia. Pranee has a particular interest in issues related to cultural and social influences on childbearing, childrearing and women's reproductive and sexual health. She has published numerous books and a large number of papers in these areas. Pranee is a qualitative researcher and has also published several method books. Her most recent method books include: Researching the Vulnerable: A Guide to Sensitive Research Methods (SAGE, 2007), Performing Qualitative Cross-cultural Research (Cambridge University Press, 2010), Focus Group Methodology: Principles and Practice (SAGE, 2011), Qualitative Research Methods, 4th ed (Oxford University Press), and Research Methods in Health: Foundations for Evidence-based Practice, 2nd ed (Oxford University Press, 2010).

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