Focus group interviews in education and psychology
"This manuscript provides a blueprint for people conducting focus groups. The examples are highly useful and in combination with the book give people the information they need to actually run a focus group. . . . Chapter nine is uniquely useful for educators who frequently work with children and teachers in school settings. The concrete examples will be extremely helpful to focus group moderators. . . . The book will be useful for reference and for courses in survey research. I will recommend the book for both purposes." --Kathy Green, University of Denver "This book does a nice job of providing readers with the specific steps necessary to conduct focus groups. If a person had never heard of a 'focus group interview' before reading this book, they would have an excellent comprehension of the history, specific methods, and pitfalls of using the focus group interview methodology." --Thomas M. Archer, The Ohio State University Why use focus groups in educational and psychological research? The focus group interview is a research tool that holds great promise for application in educational and psychological research. Focus groups offer an effective way to obtain knowledge about what key stakeholders think and feel resulting in information that yields better surveys, evaluations, and research studies. Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects' responses. Focus Group Interviews in Education and Psychology is an invaluable tool that is beneficial to researchers and professionals in research methods/evaluation, psychology, education, and social work.
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Why Use Focus Group Interviews
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activities adults analyzing answers approach appropriate askSam big ideas Chapter children and adolescents classroom communication consider criteria data analysis designed determine Document Reproduction Service education and psychology ERIC Document Reproduction example experiences feel findings focus group data focus group inter focus group interviews focus group participants goal group format Group Interviews Offer group members Hispanic Hurricane Andrew identify important information units Informed Consent Inspiration Software interaction interested interpretation issues KEY IDEAS Krueger Lederman marketing research Merton Meta Software methodology moderator's guide name tags number of focus obtain opinions particular perceptions potential probes procedures purpose statement purposive sampling qualitative data qualitative data analysis qualitative research quantitative questionnaire construction recruitment relevant research project research questions research team research tool responses role Schumm specific step subjects survey TABLE teachers techniques themes tion transcribed transcript understanding units of information University of Miami Vaughn