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CHAPTER H FOCUS GROUP APPROACHES
ISSUES CONCERNING QUALITATIVE RESEARCH
APPENDIX B SAMPLE LEGAL RELEASE FORM
academic background Advertising Research Foundation Appendix attitude audiotape Checklist of Important client clinical groups closed-circuit television consumer language demographic develop hypotheses discussion guide discussion topic document dyadic groups dyadic interviews example experience experienced respondents focus group moderators Focus group practitioners focus group study Grantees group discussion group session ideas individual in-depth interviews individual interviews inter Interviewer fatigue Interviewer Qualifications interviewer's investigation issues Legal Release Form listen MANAGEMENT LIBRARY marketing research methodological mini-groups Needham Harper Worldwide non-verbal responses number of interviews number of respondents observers one-way mirror participation Peer pressure practice prefer President Needham Harper prior qualitative analysis qualitative interviewer qualitative research techniques quantitative study question areas recruiting rescreened role sample SCHOOL OF MANAGEMENT social class specific sponsor stimulation study objectives style tape recordings tions tive research transcripts UCLA GRADUATE SCHOOL unqualified respondent users and nonusers users of qualitative verbatim quotes Vice President Needham videotape viewer