Ford and the American Dream: Founded on Right Decisions

Front Cover
Twenty year Ford veteran Clifton Lambreth, through a powerfully captivating fictional tale, details the decisions and events that have brought the Ford Motor Company to the brink of potential bankruptcy. The novel begins with chapter 11 because this is where the Ford Motor Company finds itself today -- on the edge of chapter 11 bankruptcy. Lambreth gives a bird's eye view of what has transpired during his tenure with an unfiltered frankness and transparency aimed to provide a way for the company to begin making right turns for its future direction. What would Henry Ford say about the company he founded if he were alive today? What advice would he give to Ford and businesses around the globe? Ford and the American Dream is a must read for anyone wanting to go into business or trying not to go out of business, for automobile enthusiasts everywhere and for anyone who is interested in the preservation of the American Dream.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

Foreword
7
Letter from the Author
9
Introduction
11
The Road to Bankruptcy A Mustang a Minute
27
Lack of Leadership Robbing the Future
41
Bewitched by Brand Management
57
Engineered to Fail
73
Diversity Gone Wild
93
The Union Rearranging the Seats on the Titanic
129
Globalization Forsaking the Homeland
143
Recapturing the Vision
155
The Messenger
169
Roadmap to the Future
181
Authors Note
186
About the Authors and Artist
187
Press Release
191

The Compensation Collapse
117

Common terms and phrases

Bibliographic information