Ford and the American Dream: Founded on Right DecisionsTwenty year Ford veteran Clifton Lambreth, through a powerfully captivating fictional tale, details the decisions and events that have brought the Ford Motor Company to the brink of potential bankruptcy. The novel begins with chapter 11 because this is where the Ford Motor Company finds itself today -- on the edge of chapter 11 bankruptcy. Lambreth gives a bird's eye view of what has transpired during his tenure with an unfiltered frankness and transparency aimed to provide a way for the company to begin making right turns for its future direction. What would Henry Ford say about the company he founded if he were alive today? What advice would he give to Ford and businesses around the globe? Ford and the American Dream is a must read for anyone wanting to go into business or trying not to go out of business, for automobile enthusiasts everywhere and for anyone who is interested in the preservation of the American Dream. |
Contents
Foreword | 7 |
CHAPTER ELEVEN | 27 |
CHAPTER | 41 |
CHAPTER NINE | 57 |
CHAPTER EIGHT | 73 |
CHAPTER SEVEN | 93 |
CHAPTER | 117 |
CHAPTER FOUR | 143 |
CHAPTER THREE | 155 |
CHAPTER | 169 |
Authors Note | 186 |
Common terms and phrases
Alan Mulally Albert American Dream American Family Association antique car auto automobile began believe Bill Ford brand management Carman Carman's friend Christopher continued Christopher Hope Christopher sat Christopher took Christopher's company’s compensation continued Christopher cost cough create customers Dealer Development program dealership Dearborn decisions diversity employees engineering exclaimed explained Christopher eyes Fairlane Manor focus Ford family Ford managers Ford Motor Company FORD should stand Ford’s Frank McIntyre front globalization Henry Ford Henry Ford Museum hire industry investment knew leaders leadership listen looked lunch Model Mulally Museum nodded parking percent performance Pimp My Ride porch potential press release profitable promote raincoat relocation remember seemed share smiled snake oil soybean tea stand for Focusing strategy success tell thing thought tion Toyota trying vehicles vision walked warranty workers