Forecasting Company Profits

Front Cover
Woodhead Publishing, Sep 7, 1998 - Business & Economics - 201 pages
In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real world where both time and hard facts may be in equally short supply. It lays emphasis on the patterns of industrial and corporate behaviour and the forecaster's ability to recognise and anticipate these patterns. The first part of the book covers the industrial background within which the individual companies operate, and part two moves the forecaster on from the industry to the company.
 

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Contents

The outsiders challenge
1
Long term trends and the growth industry
11
Playing the cycle
64
Market share
97
Sources of information
110
The short term profits forecast
127
The long term profits forecast
163
Conclusion
193
Sectors and products index
198
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