Forecasting Methods for Managementy for the 21st Century

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Simon and Schuster, 1989 - 470 pages
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Contents

Introduction
1
The Rise and Fall of Management Theories
6
Biases and Limitations of Our Judgment
22
Myths and Reality
49
Trends Versus Cycles
69
The Emerging and LongTerm Future
90
Business Firms and Managers in the 21st Century
103
Planning for the Future
121
Noncompetitive Strategies
163
Creativity 777
177
Avoiding or Delaying Failure
203
Achieving and Sustaining Success
227
Toward a New Management
250
Their Advantages Limitations and Implications
263
Notes
271
Index
279

Competitive Strategy
142

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