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The choice of forecasting technique
Objective techniques time series
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A. C. Nielsen accuracy accurate forecast achieve actual sales figure advertising assumption Box-Jenkins budget period calculated chapter company's cost customers data pattern decision support system decision-making Delphi method detailed effect error error estimate evaluation example expenditure Exponential smoothing Export factors forecasted sales forecasting equation forecasting model forecasting technique future historical data HMSO important increase independent variable individual industry internal linear regression manufacturer Market Research Society market share marketing research morphological box objective organisation parameters past data planning possible potential predict primary data problem produce a forecast product life-cycle profit purchasing pushchair relationship sales budget sales data sales department budget Sales units Sales seasonal shown in Table simulation sources Statistics survey tion total market Trade trend line United Kingdom video cassette recorders