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The role of forecasting in management
Forecasting situations and the characteristics
11 other sections not shown
actual values advertising altemative assess beneﬁts causal model changes Chapter classical decomposition classiﬁed column company’s correlation costs curve cyclical factor decision decision tree demand described deviation difﬁcult economic estimate example expected value expenditure exponential smoothing F statistic Figure ﬁgures ﬁnal ﬁnd ﬁrm ﬁrm’s ﬁrst ﬁt ﬁve forecasting accuracy forecasting errors forecasting methods forecasting process forecasting situations forecasting system forecasting techniques formal forecasting future gives govemment growth identiﬁed impact income increase independent variables industry inﬂuence input input-output analysis input-output tables involved judgement longer-term major market share mean squared error measure month moving average number of observations output past data pattem period possible outcomes predict probabilistic forecasts probabilities proﬁts qualitative forecasting quantitative raincoat regression analysis regression equation relationship relative price retums seasonal series methods series techniques signiﬁcant speciﬁc statistics survey technological forecasting term unit sales utility various weights