Forecasting Sales and Planning Profits: A No-nonsense Guide for the Growing Business
Suggests a cost-effective approach for sales forecasting, discusses market potential and sales requirements, and shows how to use forecasting as a control tool
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Purposes and Benefits of Sales Forecasting
SALES FORECASTING TECHNIQUES
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accounts receivable advertising Alan Alan Joyce approach average breakeven breakeven point Cash Census Chapter characteristics commercial competitive advantage consumer correlation cost of capital darkroom data sources defined Delphi Method demographic Deriving Sales develop emergency department Exhibit Figure firm Fixed Asset Requirements fixed costs fixed expenses fore forecasting sales income industry inventory investment judgmental techniques market growth market share ments method Month Month Month MP-SR nomic NONRECURRING START-UP EXPENSES number of households offer operating expenses optimistic owners patient visits payroll Payroll Taxes percent personal computer pessimistic Petrillo photography physicians planning population product or service profit promotion rate of return Regression analysis retail markets Rick Rick Jones sales activity sales budget sales forecast Sales Requirements sales revenue sales volume schedule serve Small Business SuperCalc supply target customers tomers trade area definition trade associations Urinometer variable cost variable expense variance vendors venture VisiCalc wholesalers WXXX