Forefront: The Culture Of Shop Window Design

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Birkhäuser, 2005 - Architecture - 216 pages
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Stories about ourselves and the desires that drive us: showcasing today's shop window culture. A pane of glass, not more than 1.5 centimeters thick, divides the shop from the pavement. On one side, the climate-controlled interior welcomes those who can afford to pay the price; on the other, the inclement street where the others may, in the time-honored ritual of window-shopping, look for free. Glass is technically a solid liquid, a magical paradox linking the "real" world with a world of luxury. At their finest, the displays behind it are magical, too - spell-binding ensembles greater than the sum of their parts. Enclosed-window retail displays of the high-end kind, in which a temporary mise en scene revolves around expensive merchandise, have been neglected as a design discipline, although they continue to play a significant role in our consumer culture.

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About the author (2005)

Edwin van Onna, Brigitte van Mechelen, Matthew Stewart, Shonquis Moreno, Chris Scott, Sarah Martmn Pearson, Joeri Bruyninckx and Masaaki Takahashi - all are writers in FRAME magazine.

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