Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

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New Society Publishers, Oct 18, 2013 - Business & Economics - 192 pages
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The highly acclaimed manual for changing everyday habits—now in an all-new third edition!
 

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User Review  - quantum_flapdoodle - LibraryThing

A reasonably good guide to how to persuade individual's to change their behavior to a more frendly paradigm. Operates within the market based system to change individual behavior without having to radically change society. Perhaps that's its greatest weakness. Read full review

Contents

Fostering Sustainable Behavior
1
Selecting Behaviors
11
Identifying Barriers and Benefits
21
Developing Strategies
41
Developing Strategies Revisited
129
Piloting
137
Broadscale Implementation and Evaluation
143
Concluding Thoughts
147
Acknowledgements
153
References
155
About the Author
171
Copyright

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About the author (2013)

Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada’s public education efforts on climate change.

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