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Dimensions of the Concept of Rhetoric
Toward a Psychological Theory of Human Communication
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Abnormal and Social acceptance activity analysis arousal attention attitude change audience Authoritarian Personality behavior brain brain stem Carl Hovland central channels cognitive communica communication situation communication theory complex concept concerned consistency cues culture diffusion dimensions dissonance dynamics effects Elihu Katz ethos example experience experimental factors feedback Festinger field function group dynamics Hovland human communication important individual influence information theory interaction internal interpersonal interpreter involved Journal of Abnormal mass media meaning munication Muzafer Sherif negative object observer opinion organization particular pattern perceived perception person persuasive position predict presented prestige primacy effect principle problem produced Psychol relationship relatively relevant response reticular formation rhetorical act role rural sociology Sherif signals Social Psychology speaker specific speech stimuli structure subjects suggestion symbols task tend theoretical tion values variables Warren Weaver Wilbur Schramm words York