Foundations of E-commerce
The author relies on years of experience as an executive and consultant -- rather than on theory alone -- to write about technology and business concepts. This book's practical application helps readers understand both the technologies and the business models involved in digital commerce online. It includes numerous real-world examples, and explanations of how concepts are implemented. Chapter topics cover the Internet; the three levels of websites; web software; business-to-business commerce on the web; business-to-consumer e-commerce; marketing on the web; security, privacy, and legal issues; and free speech.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Past and Present
J Essentials of Telecommunications
ly The Three Levels of Web Sites
23 other sections not shown
advertising Amazon.com applications auction BITNET Boo.com browser business model buyers cable modem chapter clients commerce communication companies consumers cookies cost credit card customers database delivery developed digital signature documents domain name domain name registrar Drugstore.com e-commerce e-mail e-retailers electronic employees example extranet Figure files firm Forrester Research grocery hardware homepage hosting ICANN industry interact Internet Internet backbone IP number Java LANs metatags million offer online business online retailers operations organizations partners payment percent portal profit Protocol purchase reverse auction search engines sell sellers server SGML shoppers site's standard subscribers sumers suppliers tags telecommunications telephone tion top-level domain transactions unknown unknown users visitors Web browser Web-based Webvan wireless