Foundations of E-commerce
The author relies on years of experience as an executive and consultant -- rather than on theory alone -- to write about technology and business concepts. This book's practical application helps readers understand both the technologies and the business models involved in digital commerce online. It includes numerous real-world examples, and explanations of how concepts are implemented. Chapter topics cover the Internet; the three levels of websites; web software; business-to-business commerce on the web; business-to-consumer e-commerce; marketing on the web; security, privacy, and legal issues; and free speech.
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Past and Present
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ly The Three Levels of Web Sites
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