Franchising helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The book answers major franchising questions as it explores the franchiser-franchisee relationship using an unique, three-part perspective. Success stories throughout add practical knowledge and industry insights as well. Case studies help the reader analyze franchise situations and develop sound judgement in handling potential issues and problems.
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Chapter 3The Franchisor Business Plan
Chapter 5The Franchise Marketing Process
35 other sections not shown
7-ELEVEN accounting activities analysis assets BLIMPIE brand Burger King business owner buying capital cash flow statement co-branding competition consumer contract corporate costs decision determine develop disclosure document employees entrepreneur expenses factors fast food Figure financial ratios franchise fee Franchise Opportunities franchise organization franchise system franchised business franchised company franchised firm franchised unit franchisee needs franchising agreement franchisor and franchisee grand opening growth identify important income statement industry information systems initial International Franchise International Franchise Association inventory investment Kentucky Fried Chicken liabilities loan major marketing research McDonald's offer operations manual outlets package percent PERT chart potential product or service product/service profit promotion prospective franchisee purchase ratio responsibility restaurant retail royalty selection selling Small Business Smoothie King specific startup strategy successful target market trade area trademark typically UFOC understand