Franchising: Contemporary Issues and Research, Issues 1-2; Issue 1995
This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.
From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.
Franchising researchers and practitioners and marketing academicians can begin to incorporate this volumeā€™s information on:
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Description and Overview
Entry and Exit by Franchisors
Territory Encroachment in Maturing Franchise Systems
The Regulation of Franchise Territory Development
aster Franchising and System Growth Rates
The Role of MultiUnit
Dimension Reduction and Modification
The Relational Contracting Model and Franchising
Meeting the Management Challenges
Primary Factors Influencing Advertising Fees
Discussion and Conclusions
Competition Among Franchises CompanyOwned Units
administered systems analysis area development brand name strength business format franchising chain operator charge advertising fees chising chisors Chris Paul company-owned units competition contract norms cross tabulation Dant dimensions discrete dummy variable Economy empirical Entrepreneur surveys exchange context exchange relationships existing franchisees firms fran Franchise Annual franchise relationship franchise systems franchise units franchisor-franchisee franchisor-owned growth rates Hardee's Haworth Haworth Document Delivery Haworth Press hypothesis industry International Franchise Association Journal of Marketing Lafontaine Macneil Mainly or Totally Marketing Channels master franchising measures ment multi-unit franchisees nomological network number of franchisors number of outlets organizational form Patrick Pizza Hut population density Population Ecology potential Rajiv relational exchange relationship quality Robicheaux role integrity Rubin sample scale service quality single unit franchisees specific structure subfranchisor suggest system growth Table tion total number University University of Westminster Waffle House Wortzel