Franchising: Contemporary Issues and Research, Issues 1-2; Issue 1995

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Psychology Press, 1995 - Business & Economics - 198 pages
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This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.

From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.

Franchising researchers and practitioners and marketing academicians can begin to incorporate this volumeā€™s information on:

  • problem of quality data on franchising-related matters
  • territorial encroachment and the potential for cannibalization and conflict
  • master franchising and system growth
  • multi-unit franchising and system performance
  • advertising fees issues
  • linkages between franchisor-franchisee relationship quality and service quality
  • franchising as a unique form of organizational governance setting
  • measurement of franchise relationship quality and exchange norms
  • franchisees’role expectations as entrepreneurs and managers
  • competition issues concerning franchisees, company units, and independent businesses

    All involved in the franchising industry would do well to peruse this timely collection which explores all facets of the current state of franchising growth and distribution.
 

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Contents

Introduction
1
Description and Overview
7
Entry and Exit by Franchisors
13
Territory Encroachment in Maturing Franchise Systems
27
The Regulation of Franchise Territory Development
39
aster Franchising and System Growth Rates
49
The Study
57
The Role of MultiUnit
65
Conclusions
99
Definitional Issues
108
Dimension Reduction and Modification
114
Method
131
The Relational Contracting Model and Franchising
141
Research Hypotheses
147
Conclusion
154
Entrepreneurship
161

Meeting the Management Challenges
72
Conclusion
80
Primary Factors Influencing Advertising Fees
86
Discussion and Conclusions
171
Competition Among Franchises CompanyOwned Units
177
Copyright

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