Franchising For Dummies
You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas — founder of Wendy’s and a franchising legend — will show you how to make franchising work for you.
Whether you’re a novice or an expert in the business of franchising, Franchising For Dummies is the perfect book for you. If you’re a prospective franchisee, you can find out what to look for in a great franchisor. If you’re an existing franchisee, you can take a peek at what great franchisors are providing their franchisees. This easy-to-understand guide is also for you if:
From finding the right franchisor to setting up a smooth-running operation, Franchising For Dummies walks you through the sometimes bewildering choices of franchising, and clearly shows you step-by-step- how to succeed. You’ll also discover how to:
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Just the Facts Franchising Basics
Understanding How Franchising Works
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