Franchising For Dummies

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John Wiley & Sons, Oct 16, 2006 - Business & Economics - 408 pages
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If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

  • Pick the perfect franchise opportunity for you
  • Find an ideal location
  • Raise the capital you need to launch your franchise
  • Manage daily business operations
  • Understand complex legal issues
  • Work and communicate with your franchisor and other franchisees
  • Read and understand a Uniform Franchise Offering Circular
  • Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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Hi! Joe salmon here from the AtlanticZ corp. it would have been unfair if I had not posted a short feedback about this book. All I want to say is ‘thank you’ Dr.Hayes. The day I started reading your book, everything about buying a franchise became clearer and simple for me. http://www.howtobuyafranchise.com/" is a brilliant platform to get started! 

Selected pages

Contents

Introduction
1
Franchising Basics Separating the Myths from the Facts
9
The Power of the Brand Franchising and You
11
Franchising Is More than Just a Food Industry
25
Mirror Mirror on the Wall Am I to Be a Franchisee?
39
So You Want to Be a Franchisee?
53
Making the Choice Deciding Which Business Is Right for You
55
Raising Capital Wowing Wrangling and Winning
73
Acquiring Other Franchises
199
Acquiring Other Brands
217
When the End Is Nigh
237
On the Flip Side Building Your Own Franchise
257
From SmallBusiness Owner to Franchisor
259
Growing Your Franchise Family
283
Building the Network Expanding Wisely
309
The Part of Tens
335

Signing on the Dotted Line Legal Issues
89
Operating Your Franchise like a WellOiled Machine
115
The StartUp Setting Your Franchises Wheels in Motion
117
Hiring Training and Other Staffing Decisions
145
Working with Your Franchisor and Fellow Franchisees
163
Attracting and Keeping Customers
183
Times Change Deciding What to Do Next
197
Ten Keys to Franchise Success
337
Ten Questions to Ask Yourself before Buying a Franchise
343
Appendixes
351
Glossary of Common Franchise Terms
353
About the CD
361
Index
367
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About the author (2006)

Michael Seid is the founder and managing director of Michael H. Seid & Associates, one of the nation's leading franchise consultants. Dave Thomas was the founder of Wendy's International. He passed away in 2002.

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