Franchising in America: The Development of a Business Method, 1840-1980

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UNC Press Books, 1992 - Business & Economics - 204 pages
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Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s
 

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Contents

Introduction
1
Preludes to Franchising The McCormick Harvesting Machine Company and the I M Singer Company
12
From Agent to Dealer The Ford Motor Company 19031956
48
Expanding the System The Sun Oil Company 19 191959
85
The Franchise Industry and Dominos Pizza
117
Conclusion
150
Notes
159
Bibliography
185
Index
199
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Page 188 - John Deere's Company: A History of Deere and Company and Its Times (New York: Doubleday, 1984), 174-75, on Deere; and for a general treatment of distribution see Chandler, Visible Hand, 287-314.
Page 186 - Report to the House Subcommittee on Energy and Power, Committee on Interstate and Foreign Commerce...

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