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Marketing the Product or Service
To the Franchisor
Starting and Developing a Franchise Operation
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advertising American franchisors automobile automotive Boston College Burger King Chicken Delight chisee company-owned Convenient Food costs customers dealers dealerships Department of Commerce disclosure employees equipment example Fast food restaurants Federal Federal Trade Commission field financing firm fran franchise agreement franchise chains franchise companies franchise contract franchise fees franchise operation franchise package franchise system Franchised Businesses franchised store franchised units Franchisee agrees franchisee's Franchising Today franchisor and franchisee gasoline growth Holiday Inns Howard Johnson's industry investment Kentucky Fried Chicken Kinds of Franchised lease license manufacturers marketing mix McDonald's Mister Donut motels number of units outlets payment percent Pizza Hut potential problems product or service products and services profit prospective franchisee purchase real estate recruitment rental services retail royalty Rule sales promotion sales volume selling soft drink sources successful termination trade name training program type of franchise U.S. Department U.S. Franchisors Vaughn Wall Street Journal