Freedom Is Blogging in Your Underwear

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Penguin, Apr 26, 2012 - Computers - 128 pages
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This is a book about freedom. Specifically the personal freedom I discovered from the wonderful world of blogging, the freedom I hope everybody will eventually discover for themselves. The freedom that, I believe, will permanently and irrevocably change the world for the better.

Having a blog, a voice, having my own media, utterly changed my life. Suddenly my career as a cartoonist wasn’t dependent on other people: “The Gatekeepers”—publishers, editors, Hollywood executives, etc., etc. Sud­denly I had direct contact with my audience. They had direct contact with me. I could just do my thing, without having to wait for some­body else to give me the “green light.” I didn’t have to wait around for somebody else to deem me “worthy.”

This was the freedom I spent most of my adult life searching for, the same freedom I believe we’re ALL searching for, in one way or another. Careerwise, blogging gave me everything. Even in the early days, the ben­efits of blogging were so glaringly obvious to me, I couldn’t understand why more people weren’t doing it. Ten years later, I still can’t. So I decided to write a book about it; maybe I can help other people find this freedom, too.

—Hugh

 

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Contents

Contents
Its All About Freedom
Blogging Gave Me Wings
The Internet Is Revolution Profound Revolution
The Internet Is a Miracle
Its Never Been Easier to Spot a Bullshitter
The Internet Keeps Us Honest
Crofting Is the New World of Work
The Internet Eats the Ignorance Premium for Breakfast
The Internet Makes the Easy Stuff Easier Unfortunately the Hard Stuff Is Still Just as Hard
The Internet Allows Us to Be Small Quirky Unique Ferociously Independent and Still Able to Survive
The Internet Allows Small Magic to Happen
Beware of the Experts and the Marketing Dorks
The Best Thing About the Internet Is the People You Meet
Four Beacons
Now Quit Your Yappin

Forget the Latest Shiny Object
The Internet Is a Time Suck
Bring New Light to What Life Might Be
Cheap Easy Global Media Is Here to Stay
I Tricked You
ACKNOWLEDGEMENTS
Copyright

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About the author (2012)

Hugh MacLeod is the cartoonist and acclaimed blogger behind gapingvoid.com and the bestselling author of Ignore Every­body and Evil Plans. After a decade working as an advertising copywriter, he started to publish his “cartoons drawn on the back of business cards” online, which eventually he turned into a full-time job. He is known for both his art and for his thoughts on marketing and has become a popular speaker.

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