From A to A: Keywords of Markup

Front Cover
Bradley J. Dilger, Jeff Rice
U of Minnesota Press, 2010 - Language Arts & Disciplines - 246 pages
As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.
From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.
Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.
 

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Contents

The Emergence of Control through Protocol
1
Exploring Rhetorical Convergences in Transmedia Writing
21
Accessible Web Design or Token Gesture?
33
4 English A
49
5 A Style Guide to the Secrets of style
67
The Menacing Presence of nbsp
81
Two Icons of Early HTML and Why Some People Love to Hate Them
98
8 frameing Representations of the Web
111
Coding Subjectivity
150
Invisible Code and the Mystique of Web Writing
167
img Narrative and the Psychology of Place
186
13 tableing the Grid
213
meta Casuistic Code
228
Contributors
237
Index
239
Copyright

hr and the Aesthetics of Online Space
125

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About the author (2010)

Bradley Dilger is associate professor of English at Western Illinois University.
Jeff Rice is associate professor of English at University of Missouri-Columbia.

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