From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications
The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.
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A NEW ONTOLOGY OF ARCHITECTURE
UP THE POP FIORUCCI
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advertising campaign aesthetics Alexander McQueen Allestimenti di spazi Antonio Marras architect architecture and fashion become Boutiques brand brandscaping Brigitte Fitoussi clothing collaboration Cologne communication concept create creative direction culture David Chipperfield Design School Guide design Sottsass Associati Deyan Sudjic Dior Dolce & Gabbana Domus Elio Fiorucci Esprit Germany Esprit stores Ettore Sottsass Eve Babitz experience fashion and architecture Fashion and Design fashion designer fashion system Fiorucci store Garcons Ginza Giorgio Armani global guerrilla store Guide to Shopping Harvard Design School industry interior interni per Esprit Issey Miyake Japanese Jun Aoki London Louis Vuitton luxury Maison Martin Margiela Maria Luisa Frisa Mendini merchandise Meuron Milan Neil Bingham Omotesando Tokyo Prada Epicenter Rei Kawakubo Rem Koolhaas Renzo Piano retail Roland Barthes Ryue sales point Shiro Kuramata Stella McCartney stores in Germany strategy Studio Sze Tsung Leong Tadao Ando Tecniche nuove temporary store theater Tod's Today Toyo Ito York