From Hegel to Madonna: Towards a General Economy of "Commodity Fetishism"

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SUNY Press, 1998 - Social Science - 224 pages
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From Hegel to Madonna presents a genealogical survey of the discourses of negation and affirmation associated with the work of Hegel, Adorno, Deleuze, and Guattari; then, rotating from the philosophical to the political-economic axis, turns to the problem of a general economy of "commodity-fetishism." Drawing on the work of Marx and Freud, Miklitsch mobilizes a new, renewed understanding of "commodity fetishism"--what he calls the commodity-body-sign--in order to examine received notions of consumption and commodification. The aim is to envision a dialectical mode of critique, at once critical and affirmative, that can account for the cultural contradictions of late capitalism. The author also analyzes the phenomenon of Madonna Studies, reading the interest in the pop star as a sign of the academic times, a symptomatic figure not only of cultural studies in all its celebratory, cultural-populist excess but of a critical discourse responsive to postmodern culture in all its politically complex mutability.
 

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Contents

FROM ADORNO TO THE CLASH
9
FROM NEGATION TO AFFIRMATION
37
FROM NEGATIONAFFIRM ATI ON
57
MTV THE ARTCOMMODITY
97
CODA
139
Bibliography
189
Index
213
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About the author (1998)

Robert Miklitsch is Assistant Professor of English at Ohio University.

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