From Hegel to Madonna: Towards a General Economy of "Commodity Fetishism"

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SUNY Press, Feb 13, 1998 - Philosophy - 224 pages
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From Hegel to Madonna presents a genealogical survey of the discourses of negation and affirmation associated with the work of Hegel, Adorno, Deleuze, and Guattari; then, rotating from the philosophical to the political-economic axis, turns to the problem of a general economy of "commodity-fetishism." Drawing on the work of Marx and Freud, Miklitsch mobilizes a new, renewed understanding of "commodity fetishism"--what he calls the commodity-body-sign--in order to examine received notions of consumption and commodification. The aim is to envision a dialectical mode of critique, at once critical and affirmative, that can account for the cultural contradictions of late capitalism. The author also analyzes the phenomenon of Madonna Studies, reading the interest in the pop star as a sign of the academic times, a symptomatic figure not only of cultural studies in all its celebratory, cultural-populist excess but of a critical discourse responsive to postmodern culture in all its politically complex mutability.
 

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Contents

Excursion
1
From Adorno to the Clash
9
Dance Distraction Reproduction
12
The Body in Adorno Adornos Body
14
The Body in Dance
16
From Adorno to Barthes
18
General Economics
20
The Work of Affirmation
23
Warhols CocaCola Bottles Shoes and Soup Cans
69
Warhols Sticky Fingers and the PopularCultural Phallus
72
The CommodityBodySign
78
Cultural Populism Consummativity and the Consumptive Beast of Burden
81
Socialized Consumption and DeCommodification
85
Contradiction Circulation and the Production of SignValue
89
Transit
97
Part III
99

PsychoMarxism
25
Vox Pop Theory
28
Part I
37
On Adornos Negative Dialectics
40
On Nietzsche and Deleuze and Guattari
49
Transit
57
Part II
61
Freud Marx Baudrillard or That Surplus Which Is SignValue
64
The Star CommodityBodySign
107
The Fatality of Madonna Studies
122
Coda
139
Notes
141
Selected Bibliography
189
Index
213
Copyright

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About the author (1998)

Robert Miklitsch is Assistant Professor of English at Ohio University.

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