From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
In the New Economy, intelligence will be essential for firms to gain competitive advantage not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
*The first book to show how competitive intelligence practices can add value to knowledge management systems
*Written for practitioners, the book is filled with real examples from the corporate world
*Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage
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800-pound Gorilla actions analysis capabilities Cemex chapter CI Risk client Cold War collaborators compete competitive advantage competitive capital competitive intelligence competitive knowledge competitors core firm counterintelligence create customers decision-makers decisions developing knowledge assets downstream dumpster diving e-network economic culture edge assets employees engage environment ethical example executives factors firm’s knowledge firms need gence Glass House HUMINT identify impact important industry information and knowledge information technology Intel intellectual capital intelligence approach intelligence process intelligence teams Internet issues KM Risk KM system knowl knowledge development knowledge management knowledge resources knowledge sharing Knowledge to Intelligence managing knowledge Microsoft network partners organization patent petitors potential practices relationships retailers risk levels scenario Scott Erickson shadow teams share knowledge social capital strategic structure Subjective assessment suppliers supply chain sustainable competitive advantage tion trade secrets trust upstream Value Chain variables Wal-Mart