From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series

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Popular Press, 1997 - Sports & Recreation - 266 pages
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NASCAR Winston Cup stock car racing is America s fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship."
 

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Contents

An Introduction
1
NASCAR Control
13
NASCAR Versus Organized Labor
29
Acculturation
49
Photos
98
Ritual Folklore
109
A Personal Ethnography
147
Is Bigger Always Better? The Future of the NASCAR
179
Appendices
199
Notes
229
Index
257
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