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SIGNIFICANCE OF THE PROBLEM
DEFINITIONS OF KEY CONCEPTS AND TERMS
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20th century activities Air Pacific approach argues cannibalism Chapter colonial concept of ideology contemporary content analysis continued critique cultural definition of Fijians Denzin discussed Durutalo Eagleton early economic ecotourism emerging emphasis ethnic European existing explore expressed false consciousness Feminist Fiji Fiji Visitors Bureau Fiji's Fiji’s Fijian amiability Fijian tourism workers FVB advertisement Gramsci Guba hard savagery hegemonic hegemonic ideology hegemonic order Ignoble Savage Illustration imagery of Fijians indigenous Fijian Indo-Fijians inquiry interaction interests interviews Larrain Lincoln literary literature mass tourism methodological missionary Mouffe nature notable notion º º Pacific islanders political postmodern postpositivism postpositivist precolonial present study primitivistic qualitative content analysis Qualitative Research relations representations of Fijians resistance responses role S. G. Britton seems self-subordination served significant smiling social evolutionalism social research soft primitivistic subordinate Suva theoretical theory of ideology tourism promotion/advertising touristic imagery touristic images touristic representations tradition visitors Viti Levu