From the Edge of the World

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Ohio State University Press, 1994 - History - 220 pages

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From the edge of the world

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Blackwell, who teaches at Ohio State University and has written numerous textbooks on consumer behavior and marketing management, attempts something new with this title. He presents a personal ... Read full review

Contents

To the Edge of the World and Beyond
1
Capital of the World?
12
Clouds Cross the Rising Sun
22
Copyright

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About the author (1994)

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

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