From Workshop to Toy Store: A Fascinating Inside Look at how Toy Inventors Develop, Sell, and Cash in on Their Ideas
Explains how toys are invented, designed, tested, manufactured, marketed, and sold, recounts toy origins, and offers advice for the amateur toy designer
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names in the game
an industry overview
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Advice to would-be amateur Barbie board games Cabbage Patch Kids cepts sold Christmas Coleco concepts presented concepts sold consumer corporate create creative dolls electronic Erector Set Ertl Ertl Company executives Favorite toys Fisher-Price G.I. Joe Galoob game business game inventors Girsch Hasbro independent inventors International Toy Fair inventing community Lego licensing look major manufac marketplace Matchbox Matchbox Toys Mattel million Milton Bradley mold Monopoly Nintendo packaging Parker Brothers patent percent person Pictionary plastic Playskool playthings president of marketing president of R&D prod product development professional inventors prototype retail royalty says sell senior vice president someone sparks original ideas successful toys things think an inventor Tonka toy business toy companies toy industry toy inventor Toy Manufacturers toy or game toy stores toys and games trade trademark Tyco Toys Typical ventor video games would-be inventors York