Front Office: Procedures, Social Skills, Yield and Management

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Butterworth-Heinemann, 1999 - Business & Economics - 211 pages
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment

Key features of this essential text:
user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook
updated in the light of recent developments such as global distribution systems and the internet
greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment
additional extended, practical exercise material.

Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections:
Procedural aspects
Dealing with people
Increasing yield
Management aspects

Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

Examines the role of social and management skills, does not just concentrate on procedural aspects
Explains both manual and computerized front office systems
Includes realistic exercises using examples from the hotel environment

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The introduction shows an indepth understanding of the dictates of hospitality and i strongly believe it would do the job of reorientating the young ones to understand that hospitality has gone beyond practical skills to social and psychological skills. Its wonderful.

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