Fuel 3000

Front Cover
This provocative, ironic, and whimsical new book by the cutting-edge marketing concern and creators of Fuel magazine challenges many of our preconceptions about the purpose and scope of graphic media in a world that is increasingly dominated by the visual. Through full-color photography, film stills, innovative design, and thought-provoking text, Fuel 3000 explores the consequences of living and working in a world where the boundaries separating artistic and commercial activities, as well as personal and public spheres, have collapsed or in the process of being dismantled by global forces.

What happens when a work of art becomes a commodity? When consumers become producers, and vice versa? How does the value of an object change between the time it is created and the moment it is bought? Today these questions are becoming increasingly relevant -- but strangely enough, they are the very issues that occupied the greatest minds at the end of the nineteenth century. As enigmatic as it is profound, as arrestingly beautiful as it is intellectually challenging, Fuel 3000 reveals through word and image the strangely cyclical phenomena of production and consumption in a rapidly changing civilization.

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