Full House: Turning Data Into Audiences : a Manual for Ticketing and Marketing Professionals

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Australia Council for the Arts, 2006 - Arts - 206 pages
This book "gives arts and entertainment organisations the knowledge they need to better utilise their customer data and build ongoing relationships. New technologies are transforming our ability to collect data, analyse patrons' behaviour in meaningful ways, communicate directly with audiences and identify new market segments. This manual is about managing these opportunities, and getting the best out of them." - back cover.

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