Fund-Raising: Evaluating and Managing the Fund Development Process

Front Cover
Wiley, Apr 17, 1991 - Business & Economics - 272 pages
Covers initial preparation and 15 areas of fund-raising and discusses the ongoing management of the process. Designed for fund-raising executives of organizations both large and small. Included are numerous examples, case studies, check lists, and a unique evaluation of the audit environment of nonprofit organizations.

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Contents

An American Tradition
1
Readiness Tests
19
Pyramids Are Built from the Bottom Up
53
Copyright

5 other sections not shown

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About the author (1991)

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.

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