Fundamentals of Economics for Business

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World Scientific, 2009 - Business & Economics - 370 pages
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Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives, including a one-semester MBA course, economics courses in an undergraduate commerce or business degree, or an executive MBA program.This second edition adds significant new material on production costs, managerial economics, growth and competitiveness, and includes new case studies with applications to international business.
 

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Contents

The Basics
21
3 The Market Mechanism and the Impact of Regulation and Taxation
45
4 The Costs of Production
65
Perfect Competition versus Monopoly
89
6 Alternative Market Structures Business Strategy and Public Policy
109
The Debate over Free Trade
141
8 Economic Indicators and the Basic Data of the Macroeconomy
165
9 The Simple Keynesian Model and an Introduction to Fiscal Policy
191
10 Money and Inflation
211
11 Is There a TradeOff between Inflation and Economic Growth?
241
The Balance of Payments and Exchange Rates
263
Some Topics in International Finance
293
A MacroMicro Synthesis
305
The Comeback of Caterpillar
331
Index
357
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