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THE CONTENT OF ADVERTISING
PC1BLIC RELATIONS RESEARCH
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A.C. Nielsen AdTel adver Advertising Agencies advertising and public Advertising Research Foundation answer Arbitron areas asked audience estimates audience research Audit average bias brand breakfast cereal broadcast Business Week circulation cluster sampling CN CN CN rH conducted consumer copy copy testing corrmercials cost counties demographic diaries donNt effect example Exhibit exposure Gallup and Robinson households important includes income issue magazine mail questionnaire Marketing Research Media Decisions message research method METRO newspapers Nielsen nonprobability sampling percent percentage personal interviews population problem procedures public relations published purchase questionnaire questions radio random sample readers readership REAo recall Reprinted by permission respondents rH CN rH rH score selected shows simple random sample sources specific Starch stations survey Table techniques telephone television total audience users vertising viewers