What people are saying - Write a review
We haven't found any reviews in the usual places.
Part One The Nature of Research
The Subject Matter of Advertising Research
Part Two Conducting Advertising Research
22 other sections not shown
Other editions - View all
AdTel adults adver Advertising Age advertising agency advertising research Advertising Research Foundation analyze answer Arbitron attitudes audience research Audit average bias brand broadcast cable television circulation client Cluster Sampling CM CM conducted consumers control group copy cost dependent variable diaries effect estimates example experimental group exposure focus group Gallup & Robinson households important income index number issue Jugenheimer Look at Exhibit magazine Marketing Research measure message research meters newspapers Nielsen Nielsen Media Research nonprobability samples open-end questions percent percentage personal interviews population pretest problem procedure publications purchase questionnaire radio readers readership Readex recall record respondents sample bias scores selected shows simple random sample sources Starch stations statistical strategy syndicated research Table techniques telephone interviews telephone numbers television commercials users variable viewers