Fundamentals of successful newsletters: everything you need to write, design, and publish more effective newsletters

Front Cover
NTC Business Books, Sep 24, 1992 - Business & Economics - 208 pages
In Fundamentals of Successful Newsletters Tom Bivins shares more than 20 years' experience in writing and producing newsletters for corporations, associations, special interest groups and not-for-profit organizations. His book provides both novices and pros with the tools they need to plan, write, edit, design, lay out, illustrate, produce and distribute effective newsletters. And beyond building basic skills, this book uses and applies examples from a broad range of publications - corporate and employee newsletters, professional, client-generating publications, sales and marketing newsletters, club newsletters and more. For anyone involved in newsletter planning, production or distribution, Fundamentals of Successful Newsletters will be a constant work companion.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


What Is a Newsletter?

10 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information