Fundraising Basics: A Complete Guide: A Complete Guide

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Jones & Bartlett Publishers, Aug 24, 2011 - Business & Economics - 602 pages
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
 

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Contents

CHAPTER 1 ENSURING THE FUTURE OF PHILANTHROPYAN AMERICAN TRADITIONTHROUGH ACCOUNTABILITY AND ETHICAL FU...
1
CHAPTER 2 THE MANY ROLES OF BOARD STAFF AND VOLUNTEERS IN FUNDRAISING
13
CHAPTER 3 BUILDING A PROFESSIONAL DEVELOPMENT OPERATION
49
CHAPTER 4 YOUR FUNDRAISING DATABASEA TOOL FOR SUCCESS
67
DEVELOPING AND EVALUATING YOUR FUNDRAISING PLAN
81
CHAPTER 6 BUILDING RELATIONSHIPS FOR YOUR ORGANIZATION THROUGH ANNUAL GIVING
101
CHAPTER 7 USING DIRECT MAIL TELEMARKETING AND THE INTERNET TO BUILD A DONOR BASE
111
CHAPTER 8 PROSPECT RESEARCH
137
CHAPTER 13 FUNDRAISING COMMUNICATIONSELECTRONIC AND PRINT
315
CHAPTER 14 CAPITAL CAMPAIGNS
369
CHAPTER 15 THE BASICS OF PLANNED GIVING
413
CHAPTER 16 ASSOCIATION FOUNDATION FUNDRAISING
451
CHAPTER 17 FUNDRAISING WITH AFFILIATES OR CHAPTERS
491
HIRING AND USING CONSULTANTS IN YOUR FUNDRAISING PROGRAMS
515
CHAPTER 19 FUNDRAISING AS A CAREER
531
COMPLIANCE WITH FUNDRAISING LAWS AND REGULATIONS
551

CHAPTER 9 THE USE OF PERSONAL SOLICITATION IN MAJOR GIFT FUNDRAISING
159
CHAPTER 10 CORPORATE FUNDRAISING
177
CHAPTER 11 RAISING MONEY FROM FOUNDATIONS
239
CHAPTER 12 SPECIAL EVENTSTHE FUN IN FUNDRAISING
265
BIBLIOGRAPHY
557
GLOSSARY
563
INDEX
573
Copyright

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About the author (2011)

Executive Director, Goodwin House Foundation

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