Fundraising For Dummies

Front Cover
John Wiley & Sons, Mar 8, 2011 - Business & Economics - 384 pages
Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
* Define your group?s focus
* Create a viable plan
* Organize your board of directors
* Find and train volunteers
* Market via print and online
* Promote yourself with the media

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What Youre Not to Read
Leveraging the Internet
Part I
Chapter 1
Remembering why you signed on
Making friends with fundraising
Fundraising today and in the future
Using local sources first
Working your way away from home
Digging deeper to find the right grantor
Letters of Inquiry and Guidelines
Creating a successful cover letter
Stating the program need in a program statement
Leadership staffing and location
Following Up on Your Proposal

Recognizing the many nonprofits
Competing for dollars
Keeping your organization going
Chapter 2
Living with the stigma
Understanding the Ethics of Fundraising
Familiarizing yourself with the fundraisers credo
Its all about the money
Your donor owes the world something
Wining and dining donors is all you do
Chapter 3
Getting started with your case statement
Ten Steps to Writing the Case
The goals What do you want to accomplish?
Programs What exactly do you provide?
Location Where do you live and work?
Development What will you do in the future?
History What successes are you building on?
Evaluating your case statement
Testing your ideas
Printing and putting the final case statement to work
Chapter 4
Wimps Need Not Apply
Assessing what the community thinks of your organization
Running an effective board meeting
Recruiting Board Members
Picking the perfectsize board
Setting expectations for your board members
Spotting the Red Flags
Checking Your Perspective on Volunteers
Seeking Volunteers
Using Your Volunteers as Fundraisers
Retirees as Volunteers
Chapter 5
Starting with the case statement
Building a needs statement
Determining what resources you need
The allpowerful Gift Range Chart
Discovering fundraising markets
Avoiding PlanBusters Like the Plague
Budgeting Your Fundraising Efforts
Figuring out the cost of profit
Using fundraising software
Part II
Chapter 6
Individual and Small Contributions
Capturing data on possible donors
Finding Foundations that Care
Who did we forget to ask?
Checking Out Philanthropists
Finding the silver lining with unlikely prospects
Using search engines
Recordkeeping with computer programs
Evaluating your data
Chapter 7
Examining the Giving Relationship between the Donor and the Agency
Showing donors the value of their gifts
Checking out what motivates giving
Cultivating the Initial Relationship
Chapter 8
Cultivating donors who have a lot to give
Stroking Major Donors Egos
Treating your donors right
Providing donor recognition
Chapter 9
Checking Out Your Attitudes about Money
Money is the root of all evil
Money creates success
Teaming up for dollars
Flying solo
Getting Down the Mechanics of Asking
Checking out each step of the Ask
Moving Beyond No
Rating Your YesAbility
Part III
Chapter 10
Updating Printed Materials
Assembling the basics
Showing yearly progress with an annual report
Debunking direct mail myths
Using direct mail to strengthen the clientdonor relationship
Understanding what direct mail can and cant do
Stuffing the direct mail packet
Testing your direct mail piece
Getting Tips for Effective Print Pieces
Creating a Print Pieces Plan
Chapter 11
Getting a Grip on What a Grant Is
Seed money
Laying the Groundwork for Grant Seeking
Developing a grant proposal writing strategy
Looking at the grant process step by step
Doing Your Homework
Chapter 12
Public Service Announcements PSAs
Getting on the small screen
Taking Advantage of Print Opportunities
Fixing mistakes in print
Hopping on news feeds
Remembering onair cues
Controlling the damage of media disasters
Chapter 13
Knowing your nocall responsibilities
Setting your goals
Targeting your prospects
Finding and training your callers
Identifying the best times to call
Following up
Be friendly
Chapter 14
Using giveaways for maximum exposure
Going gift shopping
Selling Cookies or Candy or Whatever
Handling the money
Understanding the legal and financial ins and outs
You won
Part IV
Chapter 15
Understanding how to use your site
Creating it yourself or hiring it out
Including information that saves your volunteers time
Attracting Visitors to Your Site
Adding links to others sites
Setting up the system
Chapter 16
How to Use EMailing Campaigns
Knowing what to say
Structuring an email for results
Using the Power of an ENewsletter
Adding multimedia pizzazz
Automating enewsletter delivery
Chapter 17
What do blogs cost?
Entering the portal
Publishing Online to Boost Your Branding and Credibility
Discussion Groups
Partnering Online through Affinity Programs
Connecting with People through Association and SpecialInterest Sites
Part V
Chapter 18
Designing Your Annual Campaign
Assembling your team
Choosing your fundraising tools
Rating your organization
Choosing your materials
Chapter 19
Planning Planning Planning
Selecting an event
Setting expectations
Setting a timeline for your special event
Organizing an Online Event
Chatting online with celebrities
Chapter 20
Building bricksandmortar campaigns
Running combined campaigns
Campaign feasibility
Setting your goal
Going public
Following up with your capital campaign
Chapter 21
Deciding on the major gift amounts for your organization
Stewardship in action
Preparing for Planned Gifts
Getting the gift that keeps on giving
When to start
Challenge Grants
Understanding the mechanics of challenge grants
Chapter 22
Finding the Right Corporations
Discovering where the CEOs heart lies
Researching the corporation ahead of time
Knowing your value to the donor
Chapter 23
Finding the right fit
Trolling for Endowment Gifts
Managing an Endowment
Part VI
Chapter 24
HUGE Amounts of Wealth Will Be Transferred
Nonprofits Will Go Commercial
Nonprofits Will Become ForProfit
Chapter 25
Research shows that giving is good for your health
Cute dog

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About the author (2011)

John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment.

Katherine Murray has written several books about fundraising and advises nonprofits.

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