Fundraising For Dummies

Front Cover
John Wiley & Sons, Oct 13, 2005 - Business & Economics - 366 pages
Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
* Define your group?s focus
* Create a viable plan
* Organize your board of directors
* Find and train volunteers
* Market via print and online
* Promote yourself with the media
 

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Contents

Introduction
1
Part I Putting Your Fundraising Ducks in a Row
7
Part II Finding and Winning Over Donors
95
Part III Assembling Your Fundraising Toolkit
153
Part IV Leveraging the Internet
239
Part V On the Fundraising Campaign Trail
273
Part VI The Part of Tens
339
Index
351
Copyright

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About the author (2005)

John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment.

Katherine Murray has written several books about fundraising and advises nonprofits.

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