Fundraising and Institutional Advancement: Theory, Practice, and New Paradigms

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Routledge, Sep 4, 2014 - EDUCATION - 184 pages
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In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.

Special Features:

  • Coverage of historical and theoretical underpinnings and insights from related literature and research.
  • Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
  • On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
  • Practical implications for the design of fundraising campaigns and strategies.
  • Guiding questions that encourage students to think beyond the current literature and practice.

This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

 

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Contents

Theories of Motivation for Giving
1
Chapter 2 Grounding Institutional Marketing in Theory
23
Chapter 3 Boards of Trustees and Philanthropy
37
Chapter 4 Leadership for Philanthropy
59
Chapter 5 Youth and Student Volunteerism and Philanthropy
77
Chapter 6 Social Identity and Philanthropy
91
A Call to Advance the Field of Advancement Research
103
Appendix A Philanthropic Research Resources
111
Appendix B Institutional Advancement Related Dissertations 19932013
119
Bibliography
151
Index
173
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About the author (2014)

Noah D. Drezner is Associate Professor of Higher Education in the Department of Organization and Leadership, at Teachers College, Columbia University. Dr. Drezner’s book Expanding the Donor Base in Higher Education: Engaging non-traditional donors (Routledge, 2013) was awarded the 2014 Skystone Partners Prize for Research on Fundraising and Philanthropy from the Association of Fundraising Professionals (AFP).

Frances Huehls is Associate Librarian for the Joseph and Matthew Payton Philanthropic Studies Library at Indiana University-Purdue University Indianapolis and Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy.

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