Fundraising and Institutional Advancement: Theory, Practice, and New Paradigms
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
What people are saying - Write a review
Theories of Motivation for Giving
Chapter 2 Grounding Institutional Marketing in Theory
Chapter 3 Boards of Trustees and Philanthropy
Chapter 4 Leadership for Philanthropy
Chapter 5 Youth and Student Volunteerism and Philanthropy
Chapter 6 Social Identity and Philanthropy