Fundraising Basics: A Complete Guide

Front Cover
Jones & Bartlett Learning, 2005 - Business & Economics - 438 pages
0 Reviews
The Second Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every beginning fundraiser needs to know. With updated case studies and real-life examples, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Chapter 1PhilanthropyAn American Tradition
1
Chapter 2The Many Roles of Board Staff and Volunteers in Fundraising
8
Chapter 3The Development Office
30
Chapter 4Using Technology in Fundraising
49
Chapter 5Developing and Evaluating Your Fundraising Plan
69
Chapter 6Building Relationships for Your Organization through Annual Giving
86
Chapter 7Using Direct Mail and Telemarketing To Build a Donor Base
94
Chapter 8Prospect Research
121
Appendix 13ESample Annual Appeal Response Card
290
Chapter 15The Basics of Planned Giving
319
Chapter 16Association Foundation Fundraising
336
Hiring and Using Consultants in Your Fundraising Programs
370
Chapter 18Fundraising as a Career
382
Philanthropy
392
Appendix BRoles and Responsibilities of Development Professionals
399
Appendix CPhilanthropicRelated Organizations
405

Chapter 9The Use of Personal Solicitation in Major Gift Fundraising
141
Chapter 10Corporate Fundraising
157
Chapter 11Raising Money from Foundations
197
Chapter 12Special EventsThe Fun in Fundraising
225
Chapter 13Fundraising Publications
253
Bibliography
419
Index
425
About the Authors
437
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2005)

Jeanne G. Jacob is Vice President of the American Society of Civil Engineers Foundation.

Bibliographic information