Fundraising in Times of Crisis

Front Cover
John Wiley & Sons, May 21, 2004 - Business & Economics - 192 pages
In today's uncertain environment, where nonprofits find themselves grappling with the continued dowturn in the economy, the ongoing war on terrorism, government's cutbacks in social services, and a wave of organizational scandals--groups everywhere are straining to keep up with the increased demand for their services while struggling to generate funding.

Fundraising in Times of Crisis draws on renowned consultant Kim Klein's more than twenty-five years of fundraising experience. This much-needed resource shows troubled groups how to identify what is really going on and how to assess the damage. Fundraising in Times of Crisis helps executive directors and development professionals of nonprofit organizations plan for both the short and long term and explains how to evaluate the success of their efforts. Checklists, tips, action steps and a wealth of examples walk you through the process of self-assessment and map out a road to recovery. No matter what your particular crisis--the sudden loss of an executive director, a public scandal, a major donor attrition, or a daunting increase in the demand for services--this book will show you how to survive and thrive in tough times.

 

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Contents

1 Cultural Factors That Lead to Crisis
13
2 Are You in a Crisis?
27
3 Immediate Steps for Managing a Crisis
35
4 Mission Message and Damage Control
51
5 Successful Fundraising During and After a Crisis
69
6 Designing Your ShortTerm Strategy
85
7 Fundraising Strategies for the Next Six to Twelve Months
99
8 Fundraising Strategies with LongTerm Payoff
115
9 Permanent Course Correction
137
10 Conquering Tomorrows Crises Today
155
References
163
Resources
165
Index
169
The Author
175
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About the author (2004)

Kim Klein is a noted speaker, writer, and fundraising practitioner. She was named Outstanding Fundraising Executive of the Year by the Golden Gate Chapter of the National Society of Fund Raising Executives. Klein is the author of numerous books, including Fundraising for Social Change, Fundraising for the Long Haul, Ask and You Shall Receive, and Raise More Money.

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