Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

Front Cover
Beaufort Books, 2006 - Business & Economics - 277 pages
A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising.The moguls he's known -- many of America's most recognizable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual.Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us-- the only creatures on earth that can really laugh, most meaningfully at ourselves.
 

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Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game

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Taking a journey that begins in the 1960s, Rosenshine regales readers with more than 60 stories of the movers, shakers and madmen of the advertising industry. The longtime CEO of ad agency BBDO and ... Read full review

Contents

Kiss Your Hemorrhoids Goodbye
1
Getting a Grip on ATT
7
Someone Order a Diet Coke?
16
Send Out the Clowns
30
The Wine Connoisseur
36
Assholes with Screwdrivers
42
Wo Ist die Herrenzimmer?
58
The Stanhope Code
67
Just Another Tom Dick or Bill
131
Michael the Martyr
143
Fasten Your Seat Belts
157
It Aint Worth the Hassle
168
Betting on Baseball
183
The Marriage of Figenbaum
200
Commuting First Class
212
Buddy Can You Spare a Hundred?
227

The Gaijin in the Kitchen
86
The Business Weve Chosen
97
EtTu Mr President?
107
Of Men and Mice
116
Bowling for Billings
244
Cupcakes in the Underpants
264
Acknowledgments
271
Copyright

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About the author (2006)

Allen Rosenshine came through creative ranks to become chief executive of BBDO Worldwide in 1985, and currently serves as chairman, having recently turned over CEO responsibilities. A founder of the Partnership for a Drug-Free America, he is now vice chairman and executive creative director of the organization.He lives in New York City with his wife and four children.

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