Furniture marketing: from product development to distribution
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
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Selling Features of Upholstered Furniture
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advertising amount Bassett Furniture bedroom buyers cabinet cabriole leg carved chair chest color competition construction consumer cost cushion dealers decorative delivery discount discounts and allowances display distribution drawers Duncan Phyfe effective English Regency example export fabric factors fashion fibers finish frame freight furni furniture designer furniture industry furniture manufacturers furniture markets furniture products furniture retailers home furnishings interior designers inventory involves legs Louis XV manufac manufacturer's representative match materials mattress merchandise needs occasional tables offer panels particle board period person piece of furniture popular pricing objectives PROSPECTING FOR CUSTOMERS purchase recliner retail store sales force sales promotion salespeople salesperson seat selling shipped showroom sofa specific springs suite sumer surface tion trade truck ture United upholstered furniture upholstery usually variety veneer warehouse wholesale furniture distributor wood