Future, Inc: How Businesses Can Anticipate and Profit from What's Next

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AMACOM Div American Mgmt Assn, 2007 - Business & Economics - 264 pages
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Foreword by Joseph Coates

In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that.

Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language and shows how to:

* identify what is and what isn't changing at a given time, and how even small changes will affect whole businesses

* use forecasting -- not ""predictions"" -- to pinpoint tomorrow's realities by looking at today's trends

* employ scenarios to test the validity of potential strategies

The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can't afford to be caught unaware. In order to survive and succeed, they need to look ahead. Future, Inc. provides the tools to bring the future into focus.

 

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Contents

Todays Chaos Tomorrows Opportunity
1
TOOLS AND TECHNIQUES
11
Futurism The Antidote to Chaos
13
Systems Thinking a Superhighway to Change
23
Analyzing Trends Real Change vs Media Hype
47
Into the Future Making Judgments Evaluating Forecasts
75
Strategic Implications What the Future Means to You
86
Scenario Generation Drawing a Picture of the Future
103
Information Technology Falling in Price Increasing in Power
155
Health Care New Gadgets vs Following Doctors Orders
168
Biotechnology Scratching the Surface of the Secrets of Life
184
Energy Getting More out of Less
197
Nanotechnologies Smaller is Better
210
Media and Communications Six Billion Channels for Six Billion People
220
Ecology and Sustainability Growth Can Be Good
234
Where Do We Go from Here?
248

Communicating the FutureEven to the Skeptical
124
DRIVERS OF THE FUTURE
135
Aging Preparing for a New Grey World
137
Notes
251
Index
256
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About the author (2007)

Eric GARLAND (Washington, DC) is a professional futurist. He is an advisor to executives at top corporations and government agencies as an expert in futures research and competitive intelligence. His dozens of major clients include Ford, Coca-Cola, Johnson & Johnson, Siemens, Wyeth, and Goodyear.

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