Future, Inc.: How Businesses Can Anticipate and Profit from What's Next

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AMACOM/American Management Association, 2007 - 264 pages
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In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that. The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can?t afford to be caught unaware. In order to survive and succeed, they need to look ahead. Future, Inc. provides the tools to bring the future into focus.
 

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Contents

Foreword V
1
Evaluating Forecasts
75
Drawing a Picture
103
7 Communicating the FutureEven to the Skeptical
124
DRIVERS OF THE FUTURE
135
Increasing in Power
155
New Gadgets vs Following
168
Secrets of Life
184
Six Billion Channels for Six Billion People
220
Growth Can Be Good
234
Where Do We Go from Here?
248
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